When
our text talks about “Cliché’s” in chapter 8 (163 Stewart), they mention the concept of thinking of death when we see skulls or thinking of tranquility when we see seagulls, but I immediately thought of Ads for perfume and cologne. They are
always totally cliché images of men and women looking super sexy and like they
are about to “get it on” with just about anyone who might look at the picture.
Honestly I find these images sleazy and more of a put off than a turn on, and I wish these
companies would find some other way to advertise. I’m not wearing perfume
because I want to get it on, I’m buying and wearing perfume because I want to
smell pleasant. So the other idea in the text about cliché’s-- that they get
“worn out” is definitely true in my mind.



How would you design these ads? Propagandaaaaaaaaa! Marketing??
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